Joico Color Balance Purple Shampoo or Conditioner for Blonde Hair, Protection for Colour Treated Hair, Moisturizes and Shields Damaged Hair, with Keratin and Green Tea Extract

Is your blonde losing its cool? Ditch those unwanted yellow tones with this instant, neutralizing shampoo for color-treated hair that keeps brassy tones at bay. Color Balance Purple Shampoo boasts a unique, color-correcting formula designed to preserve those cool, icy blondes and silvery grays, while safeguarding the vibrancy of color-treated hair. Nasty yellow tones and unwelcome warmth are instantly banished, while strands are protected with powerful ingredients that strengthen and safeguard hair against the elements. Gentle cleansers boost shine, reduce static, and flyaways, so hair is cool, healthy, and manageable. The Color Balance Purple Collection features a unique combination of green-tea extract, UV absorbers, antioxidants, plus SmartRelease Technology, our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. Brand Story Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.

• Best used to maintain blonde/gray hair by neutralizing yellow tones


• Tone correcting pigments attach to hair fibers and can stay attached through multiple shampoos


• Multi-Spectrum Defense Complex helps to protect your vibrant color


• Safety warning: for external use only. avoid eye contact.